An immersive experience at Foy’s Arcade

Foy’s Arcade by ISPT is an immersive experience centre at Midtown in the heart of Melbourne’s CBD.

At ISPT we believe in interacting to create spaces driven by their changing needs. Foy’s Arcade has been designed as a flexible and multi-functional space to inspire us to experiment as a team and with our investors and customers and was co-created with Collective Social Intelligence.

Midtown, owned by ISPT, was the Melbourne home of the national department store, Foy’s and Gibson. During the 1950s and 60s, the rooftop became a Christmas wonderland, complete with pony rides, trains and mechanical toys. This was located on Level 6, now the home of Foy’s Arcade.

Daryl Browning, CEO of ISPT said: “Foy’s Arcade provides a window to the future and the art of the possible whilst maintaining an eye on our past and heritage. It is a modern, flexible and creative space to learn, play and discover new propositions that enhance ISPT’s core offering.”