Foy’s Arcade by ISPT is a unique and immersive experience centre in Melbourne’s CBD.
Foy’s Arcade is a multi-functional space where innovative design meets the latest in technology and data visualisation. Purpose-built to allow us to experiment as a team and with our Investors and customers, Foy’s encourages everyone to learn, discover and play with the latest technology and collaboration tools.
Our Investors, customers and business partners utilise Foy’s as a unique way to inspire and engage their teams through bespoke events and experiences.
The fascinating history of Foy’s Arcade
Foy’s is located on Level 6 of Midtown, 246 Bourke Street, Melbourne. In the 1950’s and 60’s, the building was home to the iconic Foy and Gibson department store. Back then, level 6 was actually the rooftop of the popular store.
Each year, the rooftop was transformed into a Christmas wonderland, complete with a playground, mechanical toys and even a petting zoo and pony rides. Families came to enjoy the experience and immerse themselves in the fun park festivities. Today, we use that same space to surprise and delight our own customers when we welcome them to Foy’s Arcade.